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Video: Vampire Weekend, Best Coast, and Kid Cudi to Join Forces

Rostam Batmanglij (Vampire Weekend)Vampire Weekend‘s Rostam Batmanglij, surf-rockers Best Coast, and hip-hop sensation, Kid Cudi, will be teaming up for an all-new song and video – to be released next month on Converse’s website.

The concept is a revival of the popular sneaker campaign from 2008, in which Inertia’s own Santigold teamed up with Pharrell and The Strokes’ Julian Casablancas, for the Converse-inspired track, “My Drive Thru”. The surrounding “Connectivity” campaign also prominently featured M.I.A.

This year’s incarnation again unites some of music’s hottest acts. Vampire Weekend are arguably the most talked-about band of 2010, following the astounding success of their sophomore album, ‘Contra’, and ongoing tours.

L.A duo, Best Coast, have had bloggers in a frenzy since they began releasing their sunsoaked, lo-fi demos last year. Now signed to Popfrenzy, they will be releasing their debut album, ‘Crazy For You’, in July – and we can assure you, it’s gonna be an absolute beach classic!

While we eagerly await the new collaboration, check out this Converse-helmed short-film, documenting Best Coast’s first European tour.

Video: Bethany from Best Coast (presented by Converse)

(via Pitchfork)

Vampire Weekend’s ‘Contra’ is out now.
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Best Coast’s ‘Crazy For You’ is out 30th July on Popfrenzy

Posted in News on June 23rd, 2010 - By Mark / Tags: , , , , , , , , ,