News: Inertia and IE Music announce new management venture!
Leading Australian music sales & marketing company, Inertia, and global artist management firm, ie:music, announced today that they are teaming up to create a new full service artist management venture, ie:inertia.
ie:inertia will aim to offer artists a locally based, experienced management team with an established worldwide support network. Combining Inertia’s sales, marketing, publicity, merchandise & touring services with ie:music’s global management, marketing , licensing and sponsorship experience; ie:inertia will offer a full worldwide service solution for Australasian artists.
Colin Daniels, Inertia’s Group Managing Director:
“Inertia has built a reputation for providing artists and labels a high level service experience across industry platforms such as manufacturing, distribution, sales, publicity, marketing, merchandise and touring. It’s our aim to extend those services to include artist management providing full support including funding for new artists.”
Tim Clark and David Enthoven ie:music’s Managing Directors add :
“As a management company, we provide the best possible services to the artists we represent. We are not a rights acquisition company but rather a company that aims to promote, exploit and protect all our artists rights. Inertia share our philosophy and we are delighted to be forming ie:inertia with them.”
ie:music’s Dan Medland, who recently moved to Australia to manage Ladyhawke and Passenger, will oversee the new venture based at Inertia’s Sydney offices. In addition to his role with ie:inertia, Dan will continue to work with the existing ie:music roster.
About Inertia: Since its creation in 2000, Inertia has grown to become one of Australia’s leading full service music companies working with labels such as Remote Control (Beggars, XL, 4AD, Matador), Sub Pop, Warp & Secretly Canadian as well as local labels such as Elefant Traks, Pop Frenzy, Speak n Spell (amongst others).
About ie:music: Well known around the world for representing Robbie Williams and creating first to market business structures, ie:music has grown into a true pioneer in artist rights retention and new business modeling. Alongside Robbie the diverse roster includes, Jimmy Page, Ladyhawke, Passenger and from the ie:dance division Judge Jules and Simon Patterson.