Video: Watch the new clip for Emika’s “Professional Loving”
One of the most hotly-tipped female artists around right now, Emika returns with “Professional Loving”, the last warm up single for her forthcoming self-titled debut album on Ninja Tune.
A dark, bass-heavy tale of obession and alienation, of getting lost in the music and struggling to find your way back, the anglo-czech artist based in Berlin shows once again that there can be more to being a singer-songwriter than an acoustic guitar and a winsome smile. “Professional Loving” is about the way in which the music industry uses “friendship” as a form of control, the fragile vocal delivered over a powerful surge of bass and oscillating keys.
In an age of idnetikit pop starlets Emika has always stood out from the pack. A hugely talented producer who uses her voice and her own obsessions to craft something unique, her combination of frailty and power has had her tipped by everyone from Resident Advisor to The Guardian.
Check out the clip below:
Emika’s self-titled album is out 7th Oct on Ninja Tune