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News: Introducing Inertia Access, a place for new artists!

Inertia is proud to announce the creation of Inertia Access; an all-new platform catering to the needs of emerging Australian artists entering the marketplace.

Curated by the Inertia team, Inertia Access will seek out the hottest burgeoning talent the country has to offer and give them unprecedented access to Inertia’s service arms outside of any traditional deal structure.

Inertia Access artists can pick and choose from Inertia’s vast array of services, including digital distribution, media servicing, royalty collection and film/TV licensing. In addition, Inertia can coordinate CD, merchandise and poster manufacture at its highly competitive rates.

“For Inertia, it’s always been about finding new ways to work with young artists we love,” says Managing Director, Colin Daniels. “The days of bands’ sitting around waiting for a record deal are over. They’re out there working proactively; playing shows, getting their music on radio and growing their fanbase online. Labels need to be equally proactive.”

“Inertia Access is about creating a one-stop shop for artists making the leap into the marketplace; whether they want to sell tracks digitally, pitch their music to sync agencies, or create CDs, shirts and vinyl to share with fans.”

Inertia Access artists will retain all rights to their masters and receive the lion’s share of income. Arrangements will have no minimum terms or entail any long-term obligations or commitments.

“On one level, it’s a platform to begin generating income,” says Daniels, “but on another level, it’s a space for young artists to inhabit and develop in while they assess their overall direction. It’s a unique opportunity to work with experts in the field, without the headaches that may come with signing a premature deal.”

The new division will be spearheaded by Inertia A&R and Australian Music Manager, Mark Dodds, alongside Head Of A&R, Justin Cosby and company Managing Director, Colin Daniels. General enquiries can be sent to: access@inertia-music.com 

The first unsigned artist to utilise Inertia Access will be Sydney’s Elizabeth Rose. Already hailed by Triple J as a 2012 Next Crop Artist, the 21-year-old electronic-pop producer will self-release her debut single later this month. Details to be announced shortly.

The establishment of Inertia Access is yet another indication of Inertia’s ongoing commitment to the growth and development of cutting-edge Australian music.

Posted in News on January 16th, 2012 - By George / Tags: , , ,