News: Inertia announces new strategic partnership with PledgeMusic!
As of today, Inertia artists will be offered full access to the PledgeMusic platform as an integrated part of their release campaign, creating new opportunities for crowd-sourcing, sales and fulfilment. In the first teaming of its kind in the territory, Inertia and PledgeMusic will assist artists in the conception and execution of such campaigns.
Colin Daniels, Inertia’s Managing Director: “In addition to valuable retail and digital channels, direct-to-fan platforms have become an important part of the commerce strategy for many artists. Partnering with PledgeMusic enables our Australian artists to engage global fan support early in their release plans.”
Founded in 2009, PledgeMusic is a direct-to-fan marketing platform that empowers artists with the tools need to launch albums, tours and careers. With an arsenal of features including a website, pre-ordering system, e-mail marketing, social media dashboard and data widgets, the service has been harnessed by artists including Martha Wainright, Ben Folds Five, The Libertines, Juliana Hatfield, LCD Soundsystem and The Lumineers.
Inertia is one of Australia’s most dynamic and multifaceted independent music companies. It is respected for its vibrant roster and innovative licensing, promotions, management and merchandising services. The Sydney-based company has built its name on quality, independence and camaraderie. Inertia’s sales and distribution unit works with international labels such as Beggars Group, Secretly Canadian and Sub Pop as well as respected Australian artists including Sia, The Herd, Chet Faker, Hermitude, The Bamboos, Seth Sentry and Dappled Cities.