Inertia is Australia’s leading independent music company, offering music licensing and distribution, promotions, marketing, artist development, management and publishing services.
Inertia works with iconic independent labels including Fat Possum, Innovative Leisure, Jagjaguwar, Kobalt, Ninja Tune, Secretly Canadian, Stones Throw, Sub Pop, The Beggars Group, Warp and XL Recordings, releasing music by Adele, Aphex Twin, Ásgeir, Beach House, Bjork, Bon Iver, Bonobo, Cat Power, Caribou, FKA twigs, Fleet Foxes, Flying Lotus, Grimes, Grizzly Bear, Kelis, M83, Nick Cave, Passenger, Röyksopp, Sinead O’Connor, The Knife, The Lumineers, The War On Drugs and The xx.
Locally, Inertia works with Cartell Music Elefant Traks, Mistletone, Pieater, Remote Control, Rice Is Nice, Stop Start and its own Inertia Recordings, POD and Midnight Feature labels to release music by Ball Park Music, Coin Banks, Elizabeth Rose Hermitude, Horrorshow, Jack Ladder And The Dreamlanders, KUCKA, Meg Mac, Sia, Seth Sentry, Spit Syndicate, The Bamboos, The Cat Empire, The Delta Riggs and Urthboy.
Recent initiatives include ie:inertia, a joint venture with UK/US based IE Music, which manages Jack Ladder, Passenger and The Bamboos; and Inertia Access, which works with emerging artists taking their first steps in music.
Inertia’s sister company, Handsome Tours, works with artists such as Ásgeir, Band Of Horses, Bon Iver, Future Islands, Grizzly Bear, Interpol, Sia, The Lemonheads, The National, The Shins, The War On Drugs and The xx.
Inertia also part owns Melbourne based publishing company Gaga Music. Founded by Grant Gillies in 2007, Gaga is also a licensing agency and rights management business with an estimated roster of 20,000 copyrights for Australia and New Zealand.
Their publishing catalogue includes Animal Collective, The Black Keys, The National as well as the influential Rough Trade label.
Ashley Sellers (now Director) and Justin Cosby (Head of A&R) started Inertia in Ashley’s Redfern sitting room in 2000. It now employs 25 people in Sydney.
Colin Daniels, Inertia’s Managing Director since 2008, has recently been promoted to CEO of the Inertia Group, overseeing Inertia’s music division and its interests in Gaga Music, ie:inertia and Handsome Tours.