Inertia Pty Ltd

Inertia was established in March 2000 to fulfill the role of a cutting-edge music distributor sourcing international product that was not represented in the Australian marketplace. Inertia grew rapidly expanding its service offerings to become one of Australia’s leading independent music companies with a policy of signing only the highest quality, most creative and forward thinking music from Australia and overseas.

In 2008 the Inertia Group of Companies now employs over 40 staff in its Sydney and Melbourne offices. Inertia continues to be 100% Australian owned and operated and prides itself in offering clients a ‘One Stop Shop’ of services in Marketing, Promotion, Licensing, Sales, Distribution, Product Management, Production, Digital, Third Party Rights Administration, Merchandise and Touring.

Our roster of labels and partners is one of the very best in the world boasting a broad range of music styles from labels such as Warp, Downtown, !K7, XL Recordings, Fatcat, P.O.D., Etch n Sketch, Matador , Dot Dash, Soul Jazz, Ninja Tune, Fabric, Elefant Traks, Invada, Fulltime Hobby, Beggars Banquet, Def Jux, Infidelity, Touch n Go, 4AD, Rawkus, Longtime Listener, Compost, Low Transit Industries, Leaf, Secretly Canadian, Shiny, Morr Music, Rogue Records, Sonar Kollectiv, Finger Lickin’, Get Physical, BBE & Inertia Recordings.

Inertia constantly embraces new media and technology. Our digital systems are well established and continue to offer the most comprehensive services of any independent in Australia. Inertia’s website provides a spectrum of online services not offered by other Australian music company sites. Our site is a powerful marketing tool and search engine, an online ordering system for retailers, a user-friendly mail order and digital download portal.

Our staff and our culture constantly challenge the standard approach in the music industry. We attract and employ passionate music people who understand the business of independent music. We have created a company where our staff work professionally and with integrity. Where they are inspired to contribute to the success of the company and to the partnerships we have.

Inertia’s intent is to exceed both our client’s and our own expectations and continue to make an impact on the Australian music industry and on the cultural landscape of Australia through the continued expansion of music services we provide and due to the music we believe in and support.

Inertia Recordings

Inertia Recordings is Inertia's inhouse imprint that was set up in 2002 as the vehicle for our Australian and New Zealand signings.

Inertia Recordings is home to Australian singer and songwriter, Ben Lee upon which Lee's mulit-award winning and double platinum album 'Awake Is The New Sleep' and highly acclaimed recent album 'Ripe' were both released.

Inertia Recordings has also released albums from The Cops , N'Fa, Gersey, Holidays on Ice, Concord Dawn, Shapeshifter and the successful soundtrack to the film 'Suburban Mayhem'.

 

View Inertia Recordings releases

Rogue Records

Begun in 2003, Rogue Records is Inertia's destination for a broad spectrum of music styles, including nidie, folk, alt country and electronic. Rogue Records focuses on quality artists, strong performers and great songwriters. Rogue has built up a consistently superb roster, and with its global perspective, offers local music fans some of the best artists from around the world, including Coco Rosie (USA), Caribou (Canada), Pinback, (USA), el Perro Del Mar (Sweden), Hold Steady (USA), 5 O'Clock Heroes (UK), Alela Diane (USA), Mouse On Mars (Germany), Bon Iver (USA) and Lambchop (USA).

View Rogue Records releases

POD

As the labels name implies… Good music, quality music is a beautiful thing and has a positive and complementary effect on its listener, on their thoughts and emotions. Something you are thankful for. Like your best friend.

Since launching in 2007, POD has released Malcolm Middleton's (ex-Arab Strap) darkly funny solo album 'A Brighter Beat', Múm's grand and glacial new album 'Go Go Smear The Poison Ivy', Tunng's mellow & melodious third album 'Good Arrows', as well as UNKLE's acclaimed beats masterpiece 'War Stories' and its Australian-exclusive companion piece 'More Stories'.

View POD releases

PATTERN

An imprint established to specifically cater to the dance & electronic cultures. For both Artist based and Compilation based releases of current & emerging sounds that are of the higher echelon of the relevant movement or fascination. A label that recognises the best the world and Australia/New Zealand have to offer.

In 2007, Pattern made waves across the international dance music scene by releasing the critically-lauded new album from New Zealand's Shapeshifter, 'Soulstice'.

View PATTERN releases

Inertia Digital manages all issues relating to digital distribution and the Inertia website.

Third Party Digital Distribution

Inertia Digital provides labels with digital distribution and marketing of catalogue through the ever expanding range of third party download services, mobile providers and other digital audio/video distribution channels.

The service provides a onestop solution to exploit digital distribution and marketing opportunities either worldwide or specifically for Australia/NZ.

Inertia Digital currently delivers to digital distribution partners including Apple iTunes, Bigpond Music, Destra, Altnet, Emusic, Musicmatch, Napster, Mercury Mobility, IODA and many more.

Labels currently engaged in third party digital distribution via Inertia Digital include Ninja Tune, Finger Lickin,, Earshot, Compost, Future Classic, Hive, KMA, Supercharged, Morr Music, Inertia Recordings, Stereo Deluxe, Awakenings, FBI, Rogue Records, Pure Pop, Speak n Spell, Surgery, Preservation, Mana, Elefant Traks, Risky Disko, Below Par, Magic Ear, Raoul, Bug, High Pass Filter.

The Inertia Website

Inertia Digital manages all issues related to the content, technology, design, customer support and marketing of the Inertia website.

The site provides a multifaceted resource for retailers, media, record labels and the general public, providing release information, news, charts, tours, competitions as well as an access point to search or purchase items from the Inertia catalogue.

An increasing range of titles is now being made available on the site as paid downloads. These are legal, virusfree digital music files that have been encoded as high quality 320k stereo MP3 files. Once purchased, downloaded MP3 files may be burned to CD unlimited times and are transferable to the iPod or any other digital music player that supports the MP3 format.

Labels with inquiries about third party digital distribution or the Inertia website should contact digital@inertia-music.com for further information.