Field Manual
Architecture Label
INDIE
Known both as the guitarist, co-songwriter & producer in indie-pop superstars DEATH CAB FOR CUTIE and as an in-demand producer of other independent-minded artists (TEGAN & SARA, THE DECEMBERISTS), CHRIS WALLA brings a refined aesthetic and melodic ear to everything he involves himself in.
Walla’s past recordings of his own songs (occasionally made available online under the name Martin Youth Auxiliary) have mostly been quickly-recorded lo-fi sketches unintended for wide-spread release. ‘Field Manual’ represents the first time his own songs have been given the studio attention and thought-out approach to recording for which he is in such demand by others. Walla wrote and played everything on this album except for the drums, which were shared by JASON MCGERR (of DCFC) & KURT DAHLE (of NEW PORNOGRAPHERS).
Few can craft emotive pop better than this!
‘Field Manual’s local release will have 2 bonus tracks, one of which is exclusive to Australia & New Zealand only. Death Cab are a top 20 act in Australia and their fans are very passionate, so expect high demand for this release.
USA TODAY “Excellent pop songs that deserve instant indie idolatry.”
The buzz has already started on blogs like Stereogum and the like so expect the amazing press on this album to flow through soon!
MARKETING & PROMO:
RADIO: full servicing to Triple J & community radio of “Geometry & C” & the album. Numerous Feature / AOTWs expected! TV: “Sing Again” video serviced to all music TV.
ADVERTISING: multiple ad runs in street press nationally, carts on community radio (FBI & 3RRR) & banner ads on Mess & Noise. Half page ad in March J Mag confirmed.
PRESS: expect glowing reviews across music media & interviews in street press & key music media. Giveaways in street press.
STREET: national poster run in retail & cafes. Instore displays are available: ask yer rep! RETAIL: A5 laminates & A2 posters – ask your rep.
WEB: features & interviews on key music sites, E-cards.
|
CD |
ARC032 |
$24.95 |
 |
